Working closely with Horwood’s exceptionally successful Stellar brand, Attero was tasked with shaping a distinctive shop-in-shop at Dublin’s prestigious Arnotts store. With no established retail identity, the challenge was to create something that felt authentic to Stellar’s values while standing out in a highly competitive environment.
Attero designed a unique shop-in-shop experience that gave the brand a confident presence and a clear visual language. This new environment now anchors Stellar within Arnotts, helping the brand stand tall in a crowded marketplace.